GenesisCare, a global comprehensive cancer care network with over 300 centers across the United States, was looking to expand their brand awareness in the U.S. against their main competitor.
GenesisCare enlisted Media Frenzy Global to spearhead their U.S. media relations efforts to highlight their new treatment center openings, innovative scientific trial with Boston Scientific and to expand the thought leadership profiles of their key opinion leaders. Through a methodical and strategic PR plan, Media Frenzy Global was able to secure local coverage for World Cancer Day and National Glioblastoma awareness, trade coverage for the centers new opening in Sunnyvale, Texas and national media placements focused on tracking patient health information and highlighting patient stories. Within a 6-month time frame, MFG more than tripled news coverage from the previous year.
OBJECTIVES
- Help drive the media conversation on cancer prevention, screening and detection
- Build visibility of GenesisCare key opinion leaders with local, trade and national media
- Educate the public on innovative research, center openings and treatment options available from GenesisCare
RESULTS (TO-DATE)
- 47M media impressions
- 50+ media mentions and article placements in 8 months