U.S. MARKET LAUNCH WITH A FINTECH PR PROGRAM
PPRO is a global e-payments company headquartered in London with a U.S. office in Atlanta, Georgia. PPRO had yet to establish their brand in North America and tapped FRENZY to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations to secure national and industry trade media coverage.
FRENZY devised a layered PR strategy of targeted stories designed to get traction in the news cycles while going “over the top” with bigger picture long form pieces and connecting PPRO executives to key industry events. It built a cadence of thought leadership pieces and rapid responses as well as capitalizing on high-brow partnerships and expansions.
- Establish PPRO as a solid and dynamic company in the Fintech and payments industry.
- Raise the profile of PPRO as an innovator and thought leader in the emerging category of local payments (including bank transfers, e-wallets, cash-based digital payments and local cards).
- Help connect PPRO to prospective partners in Fintech and associated services.
- Harmonize with global brand-building to elevate PPRO as a worldwide leader in their category
- Position PPRO’s experts in the local market.
140 media placements in the 1st year and more than 100+ each year after.
“They always try to attend to our needs on a very personalized level.”
Cayleigh Palen, PR & Marketing Manager
