Developing Brand Advocacy in Tech

TruRating, a platform for restaurants and retailers to receive customer feedback, was looking to expand its brand to the U.S. market. The company was already established in Europe and Australia but was looking to further extend its reach to North America.

As part of this platform, TruRating aimed to position its CEO Georgina Nelson as a leader for equality in women in technology. Many tech companies do not adopt the same mindset of an inclusive environment for women. Media Frenzy Global was tasked with showcasing Nelson as an advocate for inclusion in tech by reflecting the positive culture at TruRating.

The Solution

Media Frenzy Global developed a strategic public relations plan to further introduce the TruRating brand to the U.S. This included positioning Nelson as a thought leader on women in technology issues.

We created a targeted list of relevant media contacts to connect with on behalf of TruRating. By securing placements with these publications, Media Frenzy Global was able to expand TruRating’s share of voice.

Campaign Objectives

Secure interviews and contributed articles for TruRating on women in business issues.

Build relationships with influential journalists who cover women-in-technology issues.

Highlight the TruRating’s company culture and attract new talent to the company.

The Results

As a result of our media relations plan, TruRating received local coverage from The Wall Street Journal, The Dana Barrett Show, Hypepotamus, Global Atlanta, Minute Hack, The Atlanta Business Chronicle.

The interview with Dana Barrett generated over 17,000 social shares while the feature in Hypepotamus achieved more than 23,0000 social shares. This increased the brand’s U.S. visibility and helped to elevate Nelson to a position of influence in the women in technology discussion.


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