Everyone in business knows the sales funnel. But how do you get leads into that funnel? They don’t fall from the sky… unless you seed the clouds.
Our new eBook, “The Funnel Above The Funnel,” explains how B2B marketers can leverage today’s hyper-networked marketplace to become more effective rainmakers:
- How to leverage PR like a social network
- How to work social networks like true personal connections
- How to drive content marketing further down the funnel
- The connection between branding and lead generation