Our Leaders

Tech Spoken Here with Fluency in Brand, PR and Digital Marketing.

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Leadership

CEO and founder, Sarah Tourville is British born and bred with a perfect southern English accent! Her career and experiences in PR and Marketing within the tech industry are extensive as she has helped hundreds of brands achieve national and global recognition. A regular contributor to Forbes on communication best practices and agency growth and an advocate for women in business, female entrepreneurship, and leadership. Sarah won Leading Marketer of the Year and she has led the agency to significant heights with Inc 5000, Agency on Fire, Best Places to Work and numerous PR and Creative awards. Sarah built the agency on the principle of providing technology brands first-class Marketing and PR, led and implemented by passionate, curious and tenacious individuals wrapped within ROI metrics.

Our team is a hybrid of creators, thinkers, storytellers, journalists, and communication strategists constantly in the pursuit to do great work. We carefully select who joins us on this journey that fully represents our values: determined – accountable – curious – growth orientated – great attitude and fun.

Our mission is to build global recognition and accelerate market growth for the world’s most innovative brands.

We’d love the opportunity to achieve this for your brand.

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FOUNDER AND CEO

Sarah Tourville

The Frenzy Starts

A global citizen with roots in London, England, Sarah Tourville is the CEO and Founder of Media Frenzy Global. She is a brand, PR, and communications expert with over 20 years of experience. Before running her own agency, Sarah began her career working on the communications launch of Expedia. She then led PR and Analyst Relations for Motorola across EMEA.

The Frenzy Crosses the Pond

Since Media Frenzy Global’s 2006 launch in London, Sarah has expanded the agency to Atlanta. She has led her team in developing results-driven communication campaigns for global brands like Comcast Business, Verizon, Philips, and Ryder. They have also worked with hundreds of small to medium tech brands. Sarah has received various accolades, including a nomination for Atlanta Business Chronicle’s Small Business Person of the Year and recognition as one of Atlanta Inno’s inaugural 50 on Fire, celebrating the movers and shakers of the city’s innovative tech scene.

Leadership and Contributions

In addition to being a co-communications board chair of the Entrepreneur’s Organization, Sarah is a regular contributor to Forbes. She also mentors young, aspiring women aiming to make their mark on the world.

President

Dave McMullen

Recognized Creative Leader

David McMullen is a creative leader with expertise in branding and marketing strategy. He has been featured on 60 Minutes, NPR, CNN, Headline News, CNBC, FOX News, and numerous national publications. Named the American Marketing Association’s Atlanta Marketer of the Year, he was also the Pinnacle Small Business Person of the Year. Catalyst Magazine listed him among the “Top 25 Entrepreneurs.”

Proven Marketing Expertise

Dave’s expertise in marketing organizational strategy, innovation, and transformation has helped companies adapt and grow for over two decades. Before becoming President of Media Frenzy Global, he founded The Jectory. He also served as the principal and COO at redpepper, which appeared on the Inc5000 list of fastest-growing companies for seven years under his leadership. Companies like Deloitte, MARS, Verizon, and Cracker Barrel have relied on Dave to put the right people on the right strategy to drive business growth.

Diverse Experience

When he’s not helping clients grow, Dave invests in marketing, technology, spirits, and other diverse businesses. He served as the President of the Atlanta Entrepreneur’s Organization and is a graduate of EO’s Entrepreneurial Masters Program at MIT. He lives in the Atlanta area with his wife and two children.

Lead Client Strategist

Elizabeth Williams

Elizabeth Williams is a marketing and communications professional with global experience spanning the technology, legal, hospitality, food & wine, and nonprofit sectors. As Lead Client Strategist at FRENZY, Elizabeth runs the branding and marketing programs to create innovative success strategies for both the agency and its clients.

As the “diplomat” between creative and client teams, she combines a creative eye with data-driven insights to amplify business growth for FRENZY’s clients. She takes pride in translating clients’ unique offerings and attributes into beautiful, impactful brands that will resonate on a global scale, and campaigns that optimize recognition, engagement, and lead generation.

Elizabeth’s marketing career began in Italy, where she crafted content strategies and managed the digital profiles of notable global brands including Rosewood, Hotel Indigo, and Tavernello. Her language skills and ability to navigate diverse markets enable her to seamlessly translate brand identities across audiences, fostering deeper connection and engagement.

An Atlanta native, Elizabeth is a proud alumna of both Villanova University and Alma Mater Studiorum – Università di Bologna. 

Our Awards