By Media Frenzy Global
There is only one constant in life, and that is change. Evidently, PR is no exception! Recent technological advancements have revolutionized how we seek out entertainment, conduct business, and communicate. With innovations such as artificial intelligence, social media, and data analytics tools, many PR professionals have found themselves struggling to keep up with the rapidly growing and expanding technology scene as it continues to disrupt the landscape of PR. This begs the question, is the PR industry out of touch with the times?
Yes, maybe a little, but the PR industry does not require a coffin just yet! There are aspects that need a breath of fresh air. We need to adapt to the changing needs and demands of our clients and “reimagine” our role within a modern context. Ten years ago, it was imperative to leverage traditional media to obtain coverage for clients, raising awareness, and creating a vast network of relationships to help build a brand. Now, PR professionals need to use traditional and digital media along with new technology for a more effective strategy.
For this reason, Media Frenzy Global is taking on the task to explore how PR executives are reimaging their respective sectors. PR Reimagined brings together industry leaders in a variety of roles all under one roof, with each sharing their thoughts and insights on how they’ve reimagined PR to include groundbreaking ideas and technologies that support their overall game plan.
PR Reimagined will feature some of the brightest and most innovative minds in the industry. Prepare to have your mind blown because we’ve gathered a star-studded panel!
Serving as moderator is our very own Katie Kern. An award-winning marketing and PR expert, Katie has been making waves in the business for over 15 years. She is passionate about sharing her knowledge of the industry through mentoring programs and initiatives in the community.
Bringing his vast wealth of knowledge and expertise by helping agencies grow and develop, Jason Swenk is a true innovator. Jason has helped over 20,000 firms in 42 countries meet or exceed their business goals by applying a framework he personally uses.
Having dedicated her entire career to the public service sector, Ericka Davis is a well-respected, award-winning professional who’s spoken/presented at regional, state and national conferences. She’s currently making ground-breaking strides as the Communications and Media Relations Director for the Atlanta BeltLine.
Culturally curious is how Angela Watts, CEO and founder of 10 Squared, describes her creative and experiential agency headquartered in Atlanta. Influenced by today’s culture, Angela is at the forefront of ideating innovative programs that engage brands with a fashion, lifestyle, and art focus. Since launching her business, it has quickly become one of the fastest growing marketing communication firms in the industry.
Seasoned storyteller Peggy Gardner, is currently responsible for the social media and the PR teams at UPS. With more than 20 years under her belt, Peggy is well-versed in covering multiple areas of communications, including journalism, public relations, public affairs, not-for-profit, and corporate communications
Leading up to the event, our panelists will share their thoughts and experiences on what they have done to reimagine PR in their respective markets in a guest blog post. Stay tuned for more information.
Our first PR Reimagined event will take place on August 24, 2017, at General Assembly Atlanta, located in Ponce City Market. We hope to see you there.