How do people really feel about business and marketing communications during the pandemic?
Media Frenzy Global joined our research partner firm, Arlington Research, in a major study asking 13,000 consumers globally—including 2,500 in the U.S. alone—for their thoughts on what marketers are saying—and not saying–during the coronavirus pandemic. Insights include:
- How consumers feel about businesses that had gone quiet during the pandemic
- How much content people were are willing to consume at this time
- The brands who are successfully inspiring consumers to spend, later
- Feelings towards their own company’s communications throughout COVID-19
- …and more