ETU
NATIONAL ATTENTION FOR AN ED-TECH'S U.S. LAUNCH
SITUATION
A relatively unknown player in the e-learning and development industry, but with notable customers and compelling case studies, ETU needed to establish itself as a market expert by leveraging business and trade media.
SOLUTION
FRENZY devised a strategic media relations and content creation strategy to elevate ETUs presence across the elearning & development and business media landscape. The intent was to tell fresh, thought-provoking stories around the future of work and employee learning.
RESULTS
- Press coverage in Fast Company, Yahoo! Finance, Training Industry and Training Magazine .. and much more.
- 160M+ impressions
“We appreciate all the work the team has put into our relationship. Thank you for always being there to listen and brainstorm.”
~ East Apthorp, CMO, ETU
