US Awareness for German ESG Innovator

Makersite

Thought Leadership | US Awareness

Situation

Makersite, although well established and known in Germany, faced several roadblocks in breaking into the U.S. market and needed FRENZY’s support to tell its story. 

Solution

To overcome brand awareness hurdles, the FRENZY team implemented a multi-pronged PR strategy, focused on high-profile international partnerships and strategically pitching newsworthy stories and perspectives.  To further establish Makersite’s expertise, we positioned the CEO as a thought leader by strategically placing his commentary in relevant ESG titles.

Results

2.2 million real views
31 pieces of coverage in 24 publications
88 million monthly unique visitors reached
5 press releases achieving coverage in tier 1 Tech and business Publication

“FRENZY’s culture, attitude, mindset, and team members were impressive.”
-Vaq Hussian, Senior Marketing Manager

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