When Ireland-based immersive learning company ETU decided to expand their brand awareness in the U.S. they looked to Media Frenzy Global to create a strategic “media frenzy” around their growing global brand.
Understanding it was time to tell fresh, thought-provoking stories around the future of work and employee learning, we devised a strategic media relations and content creation strategy to elevate ETUs presence across the Learning & Development and business media landscape.
Leveraging insights derived from an engaging PR workshop, we were able to reference ETU’s impressive list of clients to illustrate core themes and narratives. This led to us co-authoring a byline with one of ETU’s lead customers to focus on the provocative topic around “how to reform bad bosses,” landing national media attention and story placement with Fast Company. Media Frenzy also secured a cover story opportunity with a leading trade publication, LTEN Magazine with one of the nation’s largest pharmaceutical companies as a co-author on the piece.
OBJECTIVES
- Leverage the brand’s notable customers and case studies to engage new audiences
- Establish ETU as a leader in the immersive learning space with business and trade media
RESULTS (12 months)
- Press coverage in Fast Company, Yahoo! Finance, Training Industry and Training Magazine .. and much more.
- 160M+ impressions
"We appreciate all the work the team has put into our relationship, and I want to specifically recognize Tawanda's effort. Thank you for always being there to listen and brainstorm."
~ East Apthorp, CMO, ETU