Cybersecurity PR

Simeio

THOUGHT LEADERSHIP

Situation

Simeio faced several unique challenges that called for strategic PR efforts. As a relatively small and new company in the cybersecurity space, Simeio’s biggest hurdle was cutting through the noise of the bigger cyber behemoths in the US with a contrarian expert voice.

Solution

To stand out in a crowded industry, we adopted a multifaceted strategy, which included capitalizing on award opportunities, providing event support, and establishing a thought leadership presence in publications nationally and locally. Central to the effectiveness of our messaging was our emphasis on personal impact stories, highlighting how individuals can enhance their cybersecurity defenses and safeguard themselves from threats.

Results

2.1 million real views
21 pieces of coverage in 15 unique publications
86.7 million monthly unique visitors reached
2 press releases achieving coverage in top local Atlanta publications

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