A grassroots integrated marketing model for lead generation
AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little marketing and needed a partner’s support to make them visible and credible online.
We collaborate with the AV-Tech executive, marketing and sales teams to create forward-thinking thought leadership via blogs, published bylines, paid and organic social media and monthly newsletter in an ongoing cadence.
AV-Tech has seen exponential growth across web, paid and organic social traffic and the program has now moved into marketing lead generation. 2023 results included:
- 40,090% YoY increase in web page views
- 80.09% increase in Facebook page reach
- 1,172.5% increase in Instagram page reach
- 791.1% increase in LinkedIn page impressions
- 7 pieces of earned coverage
- 356 engagements from LinkedIn ads
- 50 conversions from LinkedIn ads
