LEAD GENERATION

AV-TECH MEDIA SOLUTIONS

A grassroots integrated marketing model for lead generation

SITUATION

AV-Tech sought an agency partner to build and then continuously lead their integrated marketing and creative strategy to help drive traffic to their website and create leads, positioning them as a thought leader and innovator in the AV industry. Prior to FRENZY they had very little marketing and needed a partner’s support to make them visible and credible online.

SOLUTION

We collaborate with the AV-Tech executive, marketing and sales teams to create forward-thinking thought leadership via blogs, published bylines, paid and organic social media and monthly newsletter in an ongoing cadence.

RESULTS

AV-Tech has seen exponential growth across web, paid and organic social traffic and the program has now moved into marketing lead generation. 2023 results included:

  • 40,090% YoY increase in web page views
  • 80.09% increase in Facebook page reach
  • 1,172.5% increase in Instagram page reach
  • 791.1% increase in LinkedIn page impressions
  • 7 pieces of earned coverage
  • 356 engagements from LinkedIn ads
  • 50 conversions from LinkedIn ads

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