NEW MARKETS, NEW BRAND

FINALSITE

NEW MARKETS, NEW BRAND, NEW CUSTOMER ATTRIBUTION

SITUATION

Finalsite believes that good communication helps schools prepare students to be successful, and ultimately makes the world a better place. Their main driver is the belief that strong family engagement is linked to increased student achievement, social & emotional skill development, and overall better student outcomes.

As Finalsite sought to further its mission by building on market growth in new sectors and adding technology solutions, it understood that its marketing approach needed to change.

 

SOLUTION

Appeal to new stakeholders with an updated message, tone, and approach.

Create a full brand message and expression that would drive business growth with a new audience, aligning with their pain points and challenges. The brand vision consisted of an improved, modern logo, vibrant brand colors to reflect a future full of hope and promise, a creative expression of a ripple, signifying the ripple effect Finalsite has on their community.

RESULTS

Within the first 2 weeks of brand launch, the impact was significant. Year-over-year organic website traffic grew by 34.3%, with a 24% increase in new users during 2020.

In fact, all statistics continued to grow year-over-year.

Social media total followers across accounts +25.8% Social media interactions +69.7% Website traffic number of sessions from social +306% Email engagement open rate +10.4% Email engagement click rate +56.2% Email engagement click-through rate +41.5%

Two years later, Finalsite came back to Media Frenzy to further fine-tune its message as it prepared to acquire Blackboard, the leading provider of communication software for public school districts.

 

“Our lead generation efforts and sales revenue went well beyond our aggressive growth plan. The brand 100% played a role in the growth and new investment in Finalsite.”

– Risa Engel, CMO, Finalsite

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