Viral Campaign Supported by PR and Media

Harlem Globetrotters

Newly fired up, ready to blow away fans and reclaim their place in basketball history and culture, the World Famous Globetrotters were ready to create a FRENZY.

It was time to push for what they wanted, in a very public manner. The goal? To get the attention of the NBA in recognizing the Globetrotters’ contribution to the franchise and basketball culture.

The Globetrotters enlisted FRENYZ's PR and Media skills to make a bold, brazen, unmistakably public demand that set the media ablaze. The Dear NBA Letter Campaign was the spark that ignited the Harlem Globetrotters relaunch, striking a chord with fans, journalists, and basketball enthusiasts, all of whom jumped on the viral topic and most of whom expressed support for the idea. There was no doubt; this was a newer, relevant Globetrotters team.

OBJECTIVES
  • Relaunch the brand to engage a new audience
  • Reestablish Harlem Globetrotters’ connection to the NBA, style of play, and historical legacy
RESULTS (12 months)
  • 800+ pieces of press coverage (including FOX Business & Sports, PEOPLE, USA Today, MSN, NPR & New York Post)
  • 8+ billion impressions
  • Featured in over 10 + Countries
  • 94.2 K Social Impressions
    • 93.3K Facebook Shares
    • 923 Twitter Shares

“To announce a reinvigorated brand whose importance in basketball history needed to be acknowledged, we needed an experienced global voice. FRENZY understood the importance of our mission and immediately wrapped their arms around the culture of the Globetrotters, embracing our players (and those behind the brand) as both entertainers and change-makers.”

-Sunni Hickman, VP of Marketing & Sales, Harlem Globetrotters

MORE CASE STUDIES

Simeio

Simeio

Thought leadership for cybersecurity innovator

Read more
Makersite

Makersite

Thought leadership PR

Read more
THE MARKETING PRACTICE

The Marketing Practice

Digital marketing agency seeks U.S. expansion

Read More
VENSURE EMPLOYER SOLUTIONS

Vensure Employer Services

Amplification in the HR tech arena

Read More