Ninja Number

Standing Out in a Mob of Apps

Cirravox, a voice services company, turned to Media Frenzy Global to help raise the profile of their mobile app, Ninja Number.

The Ninja Number app enables users to manage up to five different phone numbers from a single device. The category is called “virtual phone systems” or “second lines.” And it is crowded with more than forty different competitors. Media Frenzy Global was first brought in to help articulate the Brand; to differentiate the app by more than just its features. This was accomplished by Media Frenzy Global utilizing their collaborative, day-long Brand Vision workshop experience, including in-depth focus group studies. The resulting insights showed the path forward for Ninja Number. Cirravox engaged Media Frenzy Global to develop a visual expression of the brand promise. But Media Frenzy Global took it further than that.

Objectives

Establish a distinctive brand character and identity for Ninja Number.

Provide a brand platform for Cirravox to connect their holdings to enable cross-selling and increase total company value.

The Solution

First, Media Frenzy Global identified the core market for Ninja Number: solopreneurs and small businesses (1-5 employees) who use their mobile phone as their primary number. Through research with this group, MFG discovered that this audience felt tasked with “doing everything themselves.” Regardless of their profession or industry, they responded to the concept of personal empowerment.

Media Frenzy Global formulated a Brand Vision for Ninja Number that wove this market aspiration into an honest narrative of the company’s mission and capabilities, as well as the features and benefits of the product itself.

Media Frenzy Global then devised a visual expression of this empowerment; the target users casting a ninja shadow. This suggests the power they now wield, and it unites the product and user in a flexible symbol that can portray that relationship in a range of contexts. In addition to giving the website a jolt of fresh thinking, the expression is being extended to digital advertising and even in-app communications.

The Results

Since implementing Media Frenzy Global’s brand and marketing strategy, Ninja Number vaulted up the ranks of listings, into first place for some keyword results. Ninja Number’s downloads have doubled, and installs are up 300%. Ninja Number has since retained Media Frenzy Global to provide strategic marketing counsel across all aspects of marketing, from product to ASO (App Search Optimization) to continue to drive adoption.

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