PPRO

Establishing a Global Brand in the U.S.

PPRO is a global e-payments company headquartered in London, England with a U.S. office in Atlanta, Georgia. PPRO had yet to establish their brand in North America upon the launch of their new office in October of 2017.

The payments company tapped Media Frenzy Global to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations to secure national and industry trade media coverage.

OVERVIEW

PPRO is the leading local payments platform-as-a-service provider with offices in Munich (Germany), London (UK), Singapore amongst other locations as well as a U.S. office in Atlanta, Georgia and remote offices in Los Angeles and San Francisco. They have a two-sided, indirect business model, working with payment service providers (PSPs) on one and local payment methods on the other side (i.e., bank transfers, e-wallets and cash-based digital payments) across the world to provide online merchants with offering seamless payment experiences for consumers.

With a strong European heritage, PPRO had yet to establish their brand in North America when they launched their US operations in October of 2017. The company tapped Media Frenzy Global to lead their introduction to the U.S. market and increase brand awareness through targeted, education-focused media relations.

In addition to being a new entry in the U.S. market, the nature of PPRO’s business made the brand virtually unknown. Local (or alternative) payment methods—while commonplace in much of the rest of the world—are a mostly unfamiliar dynamic in the U.S. As an enabling technology with minimal public presence, PPRO needed to become widely-recognized across the U.S. payments ecosystem and the Fintech industry.

OBJECTIVES

  • Establish PPRO as a solid and dynamic company in the Fintech and payments industry
  • Raise the profile of PPRO as an innovator and thought leader in the emerging category of local payments (including bank transfers, e-wallets, cash-based digital payments and local cards)
  • Help connect PPRO to prospective partners in Fintech and associated services
  • Harmonize with global brand-building to elevate PPRO as a worldwide leader in their category
  • Position PPRO’s experts in the local market.


SOLUTION

Media Frenzy Global devised a layered PR strategy of targeted stories designed to get traction in the news cycles while going “over the top” with bigger picture long form pieces and connecting PPRO executives to key industry events.

Executing on the strategy ensured coverage depth to share PPRO's messaging in both short and long form. With this cadence of thought leadership pieces and rapid responses as well as capitalizing on high-brow partnerships and expansions, PPRO was consistently featured in both trade and national business publications including Payments Source, The Green Sheet, Morning Brew and Business Insider. This led to a good balance of both brand mentions and featured articles catered to their target audience across Fintech, Payments, E-Commerce and Retail.

Media Frenzy Global further raised awareness for the brand through strategic partner marketing initiatives. By aligning the brand's messaging and educational outlook with that of its partners, PPRO was able to leverage outstanding media coverage and develop strong relationships with several key industry partners. These themes were in turn translated into speaker platforms for PPRO executives at leading industry conferences (such as Money20/20) to further raise awareness and garner targeted industry press.

Based on the momentum generated at launch, PPRO has continued to rely on Media Frenzy Global to manage its U.S. public relations. This has resulted in over 170 media placements in 2019 alone. Most importantly, PPRO is now recognized and sought after as the most comprehensive solution in local payments worldwide.

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