MARKET INFLUENCE

STRATIX

MARKET INFLUENCE VIA THOUGHT LEADERSHIP PR

SITUATION

Stratix, a managed mobility service provider, looked to FRENZY to provide a strategic perspective of reaching new targeted media, developing executive content, and driving the PR narrative in leading vertical magazines.

 

SOLUTION

Developed an overarching media relations strategy to reach trade and business media and industry analysts.

Expanded brand visibility across key verticals in retail, tech, manufacturing, supply chain and transportation. Created a variety of engaging content targeted for specific industry audiences to raise awareness in the top media titles their potential clients were reading.

Executed a vertical-focused media strategy to strengthen relationships across industries.

Created a content bank to house brand perspectives, responses and messaging to in turn pitch to leading vertical publications.

RESULTS

Due to the implementation of a vertically focused media relations program, Stratix was able to achieve consistent media placements in publications like Retail Dive, CRN, Industry Today, Inbound Logistics, Industry Week and Apparel Magazine. 

In 3 years, FRENZY secured 140 media placements with a combined 345 million impressions. The results yielded almost 10 percent of their website traffic being driven from the media coverage attained.

 

“FRENZY’s efforts have significantly increased our media coverage, impressions, and inbound opportunities.”

Paul Shiman, Acting VP of Marketing

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