NATIONAL CREDIBILITY WITH PAID & EARNED MEDIA

The Marketing Practice (TMP) faced several unique challenges that called for strategic paid & earned marketing efforts. Relatively unknown in the U.S., they faced fierce competition from well-established B2B marketing and ad agencies with a long-standing presence. TMP needed to effectively communicate their position as a full funnel marketing agency with integrated skills that support the entire customer journey to a U.S. audience.

FRENZY developed and executed a paid & earned PR plan to position TMP as a credible voice in B2B marketing with experience driving measurable results for the world’s largest brands. The plan contained multiple pillars to support their business needs:

• Create an integrated paid & earned media strategy to increase awareness and consideration across multiple industries.
• Amplify existing marketing efforts to tell cohesive stories in parallel, to highlight consistent relationships with top brands.
• Achieve public recognition as one of the fastest-growing B2B marketing providers specializing in technology and consulting.

The success of this strategy resonated across media, including marketing and advertising trade publications, digital tech outlets, and top-tier national titles.